Perumusan Strategi Rekomendasi UKM Pada Masa Pandemi Covid-19 (Studi kasus : UD Darmaji)

UD Darmaji is one of the SMEs that accepts orders for making sandals and shoes. In last few years, has experienced a decline in production, there are several causes production from Darmaji, including lack demand inaccurate formulation marketing strategies strategies. There methods analyzes used, namely SWOT analysis (Strength, Weaknesses, Opportunities, Threats), IFE matrix (Internal Factor Evaluation Matrix) EFE (External AHP (Analytical hierarchy process) which used weighting QSPM ( Quantitative Strategic Planning to determine what choose. The results show strategy selling online using both social media buying sites highest TAS (Total Attractive Score) value 5,614, improve quality packaging better more attractive, with 5,336, make workplace comfortable by rearranging factory so it looks tidier cleaner implementing 5R 5.242, will be as suggestion Darmaji.